As a business operator, retention of clients is important to the success of your business. One of the hurdles than many swim school operators face each year is the “drop-off through winter”. We can say it’s inevitable, leave it at that and continue to do what we have always done. With that we will continue to […]
Swim Schools
Using Mats During a Swim Lesson – Teaching Skills
Using equipment, such as mats, during a swim lesson, can be a rewarding and interesting part of your lesson. It’s important that all equipment used in your lesson has a swimming related purpose. You may have the world’s cutest toys but if you’re not using them to further your swimmer’s skills, you are wasting your […]
The Importance of Goggles
Goggles. They are an essential item in any swimmer’s equipment bag. They have an important place in learning to swim and even more so when swimmers start training more seriously. Goggles, however, should not be relied upon heavily in the early stages of learning to swim. Here are some important things you should know: Goggles […]
Engaging a Toddler in Swimming Lessons
Let’s talk about making swimming fun for toddlers! If you have a spirited 2-year-old who’s ready to make a splash, we’ve got just the expert tips and tricks to help you engage them in swimming lessons. From making them feel comfortable in the water to teaching essential skills, this article is your ultimate guide to […]
Customer Retention in a Swim School
Retention in your swim school Maintaining and growing the number of swimmers in your program is essential for effective business operations. The number of weekly lessons and comparing them from term to term, block to block or season to season, is a hot topic for discussion during swim school management meetings. How to generate more […]