Using Reward Systems at your swim School

This article discusses the benefits of using rewards and incentives to help swimmers progress and achieve better results in various aspects of swimming lessons.

We all like to be rewarded or thanked for achieving goals and jobs in life, be it in our personal life at home after cooking the dinner or at work having completed a major project. Kids love it even more. Directors, CEO’s and Managers are always looking at ways on how to increase lesson numbers at their swim schools but more importantly, how to retain the clients that they already have.

There are many ways of offering rewards and many benefits associated with it too. It could be as simple as offering an ink stamp to a child at the end of their lesson for doing a great job to gaining a certificate of progression for a child to move up a level within the swim school program. These little gestures, can do so much for a child’s confidence and parents pride. By providing ongoing/collectable rewards, you are giving the child a chance to show and display their best work continuously. They generally try harder, listen and behave better. It’s an all round win.

A) The parent is happy

B) The teacher is achieving great results

C) Swimmers are happy

D) The swim school benefits by retaining another client


Often cost comes into play when deciding what type of rewards system to use – perhaps you are a small swim school with limited resources, low numbers or a minimal budget. Having visited many swim schools throughout the years, I have learned of various systems used throughout.  One smaller swim school I visited explained how the manager witnessed a few of the children bring their little bits and bobs to lessons every so often. Upon asking the children where they got their knick-knacks she realised that there was an extremely cheap/free way of gaining some incentive rewards for the children in her swim school. The centre had great staff morale and the manager had requested for the teachers to collect the free children’s collectables after every shop at the local Woolworths. As this was one of the limited grocery stores located close to the swim school, the small family community didn’t have much choice on where to shop. So the teachers brought the collectables to work and distributed them to the children upon completing a successful lesson. Needless to say, it was a major success.

For larger swim schools that have the resources and income to spend on reward systems it may be worth having a look at getting specialised stationary printed. These could range from stickers, achievement charts, progression certificates, drill/skill certificates, balloons, swim gear and much, much more.

Parents love to see their children do well outside of the home environment. How often do we see updates and pictures on our social media pages with the caption “Proud Parent Moment” followed by something that goes along the lines of ‘Cooper got awarded student of the week at school’. Parents thrive on it and want to show the world and boast about it to all their friends. Basically, it’s their way of saying my child is better than yours. Think of how happy they would be to learn of a new rewards system at your swim school. Think of how they would boast to their friends about how their child got a new achievement chart at their swimming lessons with lots of various goals to achieve. It may persuade the mum who takes their child to lessons at the swim school down the road to come give your centre a try. You may just offer something that others don’t.

Give it a go and don’t forget to share your ideas or methods of rewards systems at your swim school.

How do you keep your clients returning?  Please share in the comments below.


To learn more about what you need to know CLICK HERE!

Tara Martin

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Watch Laurie take a group of frightened beginners for their first class Now!!!!

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Water safety in swimming lessons

Developing water safety skills and providing water safety education should underpin all formal learn to swim programs. Many water safety components will be taught during the development of foundation swimming skills as we work towards teaching the competitive strokes. For example, floating is the basis of all strokes and is essential to develop good technique but it is also extremely important for self-preservation and survival swimming. Therefore, great swimming programs will not only develop good technique in their swimmers but also teach water safety skills and help to develop safe behaviours and attitudes around the water.


Creating opportunities to educate parents will also be extremely important for swimming teachers and swim schools. This education is vital and easy to achieve during parent and child classes. Here, instructors are in direct contact with the caregiver but as children move into classes without the parents it becomes a little bit more challenging to maintain this direct communication. At this stage, the swim school’s signage around the pool, newsletters, emails, social media updates and contact with deck supervisors and administration staff becomes key.


What are we trying to achieve with swimming lessons? 

  • Parent education
  • Encourage safe attitudes and behaviours around water
  • Develop water safety skills
  • Develop quality swimming strokes
  • Teach children their capabilities and boundaries
  • Identify and respond to an emergency situation
  • Reduce the risk of drowning


Hazards facing children

There are many potential water hazards for children and these dangers may change as children grow and are exposed to a variety of different environments. Some potential hazards include:

  • Backyard swimming pools
  • Public pools
  • Lakes, rivers and dams
  • Beaches and coastal waterways
  • Aquatic recreation like fishing and boating


While swimming lessons provide a very controlled environment we can still use this time to help instil safe attitudes and behaviours in children.


Swimming lesson scenarios

Swimming lessons will give children confidence in the water and expose them to water safety skills such as safe entries and exits, floating and treading water. During classes, we can also create awareness of potential water dangers in a variety of different environments by using games and scenarios that excite their imagination. These activities are great as a warm up or final activity during weekly swimming lessons and are also prefect to incorporate during special water safety weeks or events at your swim school.

Remember to teach children the following concepts:

  • Read signage
  • Swim between the flags
  • Stick with a buddy
  • Signal for help (Internationally recognised signal is one arm raised/waving above the head)
  • Send for help / call emergency services


Water safety skills 

Is it safe to enter the water? Educate parents and their children to check for, and read signage before entering any water environment. These signs may read things like:

  • No swimming
  • No lifeguard on duty
  • Swimming not recommended at this time
  • Submerged rocks
  • No diving
  • Tropical marine stingers
  • Crocodiles inhabit these waters


Once they decide if it’s safe to swim, they then need to understand how to enter and exit the water safely. Learning to check the depth of the water will be very important. During the swimming lesson, it’s very easy to practice the following skills:

  • Different ways to enter the water
  • Returning to the pools edge
  • Monkey around the side of the pool
  • Climbing out of the pool

Encourage parents to translate these skills into any new aquatic environment they encounter with their children.


Floating is the basis of all learn to swim but also vital for survival swimming. Floating skills are great to practice during the warm up for progressive teaching and following a building block approach. However, these floating skills are perfect to revisit when children get fatigued during the class. This is also a perfect activity to achieve maximum practice time as the entire group floats and relaxes together. Learning to feel the water is also an important component for efficiency and speed in swimming. Therefore, simple sculling activities where children learn to sweep their hands outward and inward becomes important for stroke development. Once again sculling is important for survival swimming because this motion will create an uplift force which will support floating skills during survival swimming.


Once children become comfortable we can introduce deep water activities. Learning to monkey around the side of the pool, edge or rail should be easy to achieve. Remember some children may be nervous with this activity so provide plenty of encouragement and support. Learning to bob underwater and push off the bottom of the pool will be the next step. Again, this is a great warm up activity to establish good breath control and breathing rhythm. You can then progressively move towards floating and treading water before returning to safety at the side of the pool.


Underwater skills like removing clothing and untying knots could be extremely useful particularly in communities where boating is a way of life. Swimming teachers should consider the age of children and their swimming ability to determine when these activities are appropriate to include into lessons. Basic underwater skills like picking up rings from the bottom of the pool and swimming through hoops will be the prerequisite skills. Again, these activities are great to do during the warm up or final activity of the swimming lesson or during designated water safety weeks at the swim school.


Sidestroke and survival backstroke are used for recreation, recovery, rescue and survival swimming. These strokes require very little output in comparison to competitive strokes. Many foundation skills for these strokes will be taught during the teaching of freestyle, backstroke and breaststroke. Things like floating, sculling, scissor kick, underwater pull and natural rhythmic breathing will all be introduced during the learn to swim phase for swimmers. Therefore, once children move into stroke development groups these survival strokes will be instinctively and easily mastered. Giving a good visual demonstration of the survival strokes will be the easiest way to teach these concepts. During swimming training, you can use these survival strokes for recovery after sprint sets. You can see that water safety skills can be easily paired with formal swimming teaching to prepare children for safe experiences around water.


Self-preservation is vital 

It’s extremely important that children learn the importance of self-preservation. It’s very easy to get into difficulty while trying to help a mate. For this reason, we should instil the following values in our swimmers:

  • Send for help
  • Use Reach or Throw rescues first
  • If you must approach someone in trouble, approach with a buoyant aid
  • Always approach a person in difficulty with extreme caution and adopt a defensive position


Kids Alive – do the five! 

There are many community service messages presented to families to remind them of water safety and help prevent drowning. The Kids Alive do the five message is a well-recognised program and has a lot of free resources for swim schools to use to educate families who attend swimming lesson. The Kids Alive message has a catchy song and poem that encourages parents to,

  1. Fence the pool
  2. Shut the gate
  3. Teach your kids to swim -it’s great
  4. Supervise – watch your mate
  5. And learn how to resuscitate


The Kids Alive website has free animations, music videos, and interactive books which can be downloaded. Swim schools can also hire the Kids Alive mascots to use within their centre or to visit local community groups to help promote water safety messages in a fun and engaging way.


Other water safety groups including Surf Life Saving and Royal Lifesaving can also provide other support materials to swim schools wishing to further educate families that attend their centre. Remember water safety is the responsibility of all adults caring for children. As swimming and water safety professionals it’s our role and responsibly to regularly engage with parents to remind them of the potential dangers and give them ideas on how to enjoy safe and happy aquatic recreation with their family. Great swimming programs will not only develop good technique in their swimmers but also teach water safety skills so that their students can go on to display safe behaviours and attitudes around the water. As a swimming teacher, it is a wonderful gift to teach children a love for and respect of the water.


How do you keep your clients returning?  Please share in the comments below.


To learn more about what you need to know CLICK HERE!

Emma Lawrence

FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

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Keep Clients Returning to Your Program

WorldWideSwimSchool starts lessons for Infants at 4 months of age.  We promote conditioning in the bath at home in the lead up to the first lesson in the pool.   Parents and swimmers may choose to start lessons at any time and should be welcomed into the program and given information and support to start their learning journey with the swim school.


How Do We Keep Clients Returning?

We want to make the Parent and Child’s first lessons at a swim school a positive and rewarding experience.  It’s in this initial stage of any program that parents will make the decision on whether or not swimming at your centre will be a priority and something they enjoy enough to continue with throughout the infants many stages of growth and development.  By providing information, support and a rewarding experience for clients it will ensure the growth of your business as people will not only return year after year but also recommend your centre to their friends and family.


Why Swim At Your Centre? 

Can you explain to your clients why they should be participating in lessons at your centre?  Why they should continue lessons after participating in a term, block, 6 months or years worth of swimming?  Some of these suggestions may help you in conveying this type of information to your families:

  • Communication of Swimming skills and why they are practised
  • Discussion of Growth and Development stages – physical, cognitive, social
  • Great bonding time for parent and child
  • A life skill that can be learned and practised from birth until adult
  • Continuous emphasis on water safety
  • Skill building program only teaches swimmers what is relevant for their age/capability – there is a lot to cover
  • Program moves at the ability of the swimmer
  • Lesson provided without friction or force


There are so many reasons that swimming is an important part of any child/parent’s learning.  Ensure that centre staff and management can convey these reasons to clients to keep them participating in lessons to make the decision to continue lessons an easy one.


Important Factors in Programming for Keeping Clients Interested

How do we create an exciting program that will keep clients returning for as long as possible?  There are so many answers to this question – here are just a few suggestions

  • Friendly and pleasant office staff able to answer any questions asked
  • Well trained and empathetic teachers with a good rapport with clients
  • A skill building program that doesn’t teach everything in one
  • An easy to use and understand rewards system that excites swimmers
  • Constant communication with parents about the importance of lessons
  • Fun and exciting lessons that entice the swimmer to return


The possibilities are endless!  Swim schools that truly believe that swimming is a skill for life and understand how important constant swimming is will have the ability to communicate this with parents and swimmers and keep clients interested in their program for as long as possible.


How do you keep your clients returning?  Please share in the comments below.


To learn more about what you need to know CLICK HERE!

Emma Lawrence

FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

Get it FREE Now

Getting the most from your swim teaching team

Any swim school operator knows they can’t run a business without a team of dedicated, professional instructors to help keep classes running smoothly and to keep swimmers and their families wanting to return week after week, month after month, year after year for generations to come.

I’m lucky to be part of a family owned and operated swim school and can proudly say there are some instructors on our teaching staff who taught me as a child and they are still around to this day (some 30 plus years later). That’s incredible, and I feel lucky to have such a loyal and experienced team by my side.  The Laurie Lawrence Swim School wouldn’t be in its 50th year of operation without the many dedicated instructors who have donned their togs (bathers, suits, swimmers) year-round, rain hail or shine to help us provide swimming and water safety lessons to generations of families in our local community.

We are lucky in the swimming industry because most instructors are passionate about what they do.  They are proud to be providing a lifelong skill to the swimmers who attend their classes – it’s rewarding, they believe in teaching young children about water safety, and quite simply they love to teach.

While most instructors LOVE their jobs, there are some who may need a little more guidance to get to that point and that is where management comes in.  It’s unlikely instructors will last long in the water if they feel undervalued or unsupported.  As a swim school operator, you have the chance to change that.  The chance to shape the future of your teaching team and help guide them to become the best they can be.  Hopefully along the way, a little bit of the love you feel for teaching swimming will rub off on them and they will want to remain part of your swim school for years to come.

Here are a few tips that will help you get the most out of your swimming instructors:

  1. Lead by example

Treat your staff as though they are part of a team.   The old acronym couldn’t be more true -Together Everyone Achieves More! Yes, you may have different roles within the organisation but make sure you are working alongside them to reach company goals.  Don’t expect instructors to do anything you wouldn’t do yourself or haven’t done in the past.  Be at the pool when you can and be involved in program you provide.

  1. Provide training and support

It is important to provide instructors with appropriate training for their job description.  If staff members continually put in a position where they are unsure of what is expected of them or given tasks they have not been trained to do, it will make their job stressful and unhappy.  We provide feedback for our instructors each swimming block or term throughout the year.  This gives us an opportunity to identify areas where instructors need work and we can tailor our in-house professional development training sessions to suit the needs of the team.  It can also identify where instructors are excelling and you can give them recognition for a job well done.

  1. Value their work

Everyone loves to feel appreciated.  Make sure your team knows how much you value the work that they do. This can be done through bonuses, movie vouchers or other thoughtful gifts that can be presented at staff training, meetings or personally as you see fit.  While a gift can be nice, never underestimate the power of words.  If you notice someone has done a great job, immediately.  Say, “thank you for your efforts you are doing an amazing job!”

At Laurie Lawrence Swim School, we truly appreciate all our instructors because without them we wouldn’t be able to provide as many lessons to children and connect with as many families in our local community as we currently do.  We are proud of their passion, commitment and efforts in the water and on the pool deck to help us share a love of swimming and water safety.  We really have an amazing team behind us and can’t say thank you enough. So, one that note… in case they don’t read this, there’s a few thank you emails that need to be sent!

How do you get the most out of your teaching team?  Please share in the comments below.

To learn more about what you need to know CLICK HERE!

Laurie Lawrence

FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

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Workplace Health & Safety

Swimming centres should be a safe and healthy place for both clients that participate in swimming lessons, patrons who attend for public swims and the staff that work in and around the pool every day.

All swim centres should be committed to ensuring a safe & healthy workplace for staff and others who are affected by workplace activities.  This can be done by eliminating or minimising the risk of injury to people and the risk of damage to plant and equipment.

Swim centres should achieve this by following relevant legislation and adopting a strategy of:

  • Identifying hazards in the workplace
  • Assessing risks to workers and others
  • Deciding on control measures
  • Implementing those controls
  • Monitoring that the controls are effective

Does your centre provide:

  • A safe work environment
  • A safe systems of work for our workers
  • Suitable and safe equipment
  • Information, instruction, training & supervision to ensure staff are safe

Does your centre ensure that:

  • Equipment is maintained
  • Chemicals are used safely
  • Managers and supervisors take reasonable precautions and exercise proper diligence to comply with safety obligations

If owners, managers and staff work together to minimise risks and danger in the workplace if will only be on very rare occasions that an incident should occur.  Risk management should be an every day priority to ensure safety of everyone at the centre.

If an incident should occur it is important that the people involved fill out an appropriate form (please see below links).  All incidents should be recorded and filed so as to access any information at a later date for review, insurance or investigative purposes.  Remember to fill out forms legibly and with as much detail as possible to make it easy to understand for anyone who will be reading the form in the future.

Workplace Hazard Report

Register of Injury

To learn more about what you need to know CLICK HERE!


Laurie Lawrence


FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

Get it FREE Now

Swim School Sanitation

It goes without saying that safety in and around water is of utmost importance however many swim schools fail to remember that poor water quality can be just as hazardous to your health.

The main asset within a swim school ‘is’ the water therefore facility managers should have a thorough understanding of how to achieve and maintain healthy water to protect both staff and patrons alike. Sadly, not all swim schools comply with health standards and in a lot of cases just don’t have the adequate equipment to maintain those standards, especially those that have a high volume of bathers.

Water Chemistry Basics – Chloramines

We all know that chemicals (most commonly Chlorine) are added to the water to protect our health however when bather loads increase, Chlorine by-products are the unfortunate side effect. People are a major source of pollutants (Ammonia from sweat and urine) which react with Chlorine to form chemicals known as Chloramines which are directly responsible for the distinct Chlorine odour as well as eye, nose, throat and lung irritations.

Chloramines can evaporate and are released into the air when water is sprayed or splashed. Staff and swimmers who experience long term exposure may develop allergic sensitivities and will react to even low levels of Chloramines which may force them to avoid the water altogether. Showers prior to swimming are encouraged to help lower the amount of Ammonia entering the water and minimise Chloramine build up risk.

Not only is regular maintenance and water balancing important to avoid health issues, adequate ventilation is also critical in maintaining clean air and a healthy swimming environment.

What else is swimming with you?

In addition to Chloramines, the following ‘unintentional release’ material is typically swimming with you in a public pool:

  • 0.14 grams of faecal matter per bather;
  • 6 million skin cells per bather after 15 minutes;
  • 30mls of urine per bather;
  • 1 litre of sweat per bather, per hour; and
  • Products such as sunscreen and body lotions/moisturisers.

When you add the urine that ‘is’ intentionally released you can certainly see how hard your sanitation system has to work to maintain water quality.

Secondary Sanitation

Chlorine as a primary disinfectant does a good job however it’s not a powerful oxidiser. In addition, Cryptosporidium and Giardia have become immune to Chlorine at standard dose rates forcing facilities to look for secondary sanitation options to protect their swimmers.

Ozone or UV?

Both Ozone and UV technologies have a great history within the aquatic industry and are heavily used across Europe. Both technologies break down bacteria and virus in different ways (depending on dose rates) and provide insurance against Cryptosporidium outbreaks however the effectiveness of both can be limited if the basics of primary disinfection aren’t taken care of i.e. – turnover, filtration, accurate dosing to maintain adequate pH and Free Available Chlorine levels.

Ozone (O3)

Ozone is a powerful oxidiser that:

  • Will effectively destroy Cryptosporidium, bacteria and virus;
  • Is a natural flocculant;
  • Oxidises Chloramines;
  • Works 3500 times faster than Chlorine;
  • Works in cloudy water; and
  • Leaves only Oxygen as a residual following oxidation of contaminants.


It is important to understand that UV is an in-activator, not an oxidiser:

  • UV will inactivate Cryptosporidium, bacteria and virus;
  • UV will break down Chloramines;
  • UV will inactivate micro-organisms;
  • UV systems only treat water that is passed through a UV reactor; and
  • UV systems are not effective in cloudy water as cloudy water will absorb UV light.

Advanced Oxidation Process (AOP)

Why choose one when you can combine the two?

Brauer Industries award winning Advanced Oxidation Process (AOP) systems (combining both Ozone and UV) have been helping Australian swim schools achieve pristine water quality. When combining Ozone and UV the end result is Hydroxyl Free Radicals, one of the most reactive agents known to chemistry. These reactive species can virtually oxidise any compound found in water, maximising disinfection whilst killing all types of bacteria, fungi, virus and Chlorine resistant parasites such as Cryptosporidium. More importantly, these AOP systems will dramatically lower combined Chlorine levels to keep your water within health regulations.

AOP systems are suitable for:

  • Learn to swim pools;
  • Aquatic centres;
  • Water parks;
  • Hydrotherapy pools; and
  • Resort and Hotel pools.

The benefits of an AOP system are:

  • Effectively destroys Chloramines;
  • Kills Cryptosporidium and Giardia;
  • Reduces Chlorine demand;
  • Enhances water clarity;
  • Ensures bather comfort;
  • Improves air quality;
  • Reduction of total Chlorine; and
  • Energy efficient.

If you would like to know more contact the experts at Brauer Industries today on 1300 696 631.

To learn more about what you need to know CLICK HERE!


Laurie Lawrence


FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

Get it FREE Now

Swim Cap and Goggles YES or NO

Does your swim school have a policy on wearing cap and goggles within the swimming lesson?  Caps and goggles can aid swimmers experience in their lesson.  They can also be a hindrance within the lesson if used incorrectly.  If you don’t currently have a policy on wearing cap and goggles you may find some of the information within this article helpful.

Swim Caps

There are a couple of different types of swim caps used for swimming lessons.  Below is a discussion of the Pros and Cons of wearing a swim cap.


Swim Cap Pros
  • Hair tucked up inside the hat aids in keeping swimming pool clean
  • Filtration system will work better without hair floating around in the pool
  • Caps can keep hair out of swimmers eyes ensuring better visibility
  • Hair is out of ears for better listening to instructions
  • Latex and Silicone caps keep hair dry for cooler months
  • Material Caps allow hair to be wet in warmer months
Swim Cap Cons
  • If poorly fitted they can be a hindrance to hearing and visibility
  • Latex and Silicone caps can split as they get older and can’t be fixed
  • Material Caps can stretch out over time and won’t return to regular size
  • If cap doesn’t fit and keeps falling off it may make swimmer stop to fix it


Goggles come in many shapes and sizes.  It’s important that your swim school informs parents to buy well fitting goggles.  Sometimes it’s worth spending a little bit more money to buy a pair of goggles that will fit properly.  This will save your instructors a lot of time fixing and fiddling with poorly fitting goggles and allow them to spend their time on instructing the swimmers in their lesson.


It’s important to consider beginner swimmer’s needs and what is the best method to proceed with these beginners wearing goggles.  What will your swim school decide?  Should swimmers be able to put their face in and be confident in the water before wearing goggles or should they use goggles to become confident and put their face in?


It is important that all swimmers attempt some type of swimming without goggles throughout their lessons at your centre.  This can be a safety issue if swimmers are unable to swim without their goggles.  You may want to consider a goggle free lesson scheduled (or at least part of the lesson).  Another time for goggle free swimming could be during Water Safety Week.


Goggles Pros
  • Develops spatial awareness in being able to see underwater
  • Assists in swimming straight
  • Eyes won’t become sore if wearing goggles within the lesson
  • Helps build confidence in the lessons for beginners
Goggles Cons
  • Poorly fitting goggles waste precious swimming time
  • Swimmers become reliant on goggles & panic when they don’t have them
If your swim school has a policy on wearing caps and goggles within the lesson then it will make things easier for your instructors and ensure that this policy is followed across the board and achieving equality for each and every swimmer in your swim school.  Ensure that all instructors are aware of the policy and adhering to this to keep your swim school uniform and parents happy.

What are some things you do to help improve your teaching skills?  Share in the comments section below.


To learn more about what you need to know CLICK HERE!


Laurie Lawrence


FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

Get it FREE Now

Laurie’s Recipe For Success

Laurie Lawrence is a well renowned and respected person in the aquatics industry.  Laurie has had much success in all areas of teaching swimming.  He has provided swimming lessons from babies all the way up to adults.  In fact Laurie has had the privilege of teaching frightened beginners to swim who have gone on to excel in the swimming industry and medal at the Olympic Games.

Laurie has been recognised by the International Swimming Hall of Fame for contribution to the aquatics industry in both the Infant and Coaching sectors.  He has taught and coached many swimmers to local, state, national and international accolades throughout his illustrious career.


Laurie has a tried and tested Recipe for Success that he uses in his daily life.  World Wide Swim School would like to share with you this Recipe for Success.

  • Dream
  • Plan
  • Work
  • Persist
  • Refocus


This Recipe for Success has helped Laurie achieve things in life such as his many swimming success stories as well as playing Rugby Union for Australia, achieving a happy marriage and raising his now grown children.

There are many measures to success.  Be it professional or personal it is hoped that you can get something from this article that will help you in your life.



What is your dream?  Is it to be a knowledgeable infant teacher?  A well respected and liked swimming teacher?  Coach an international representative?  All of these require an expectation of excellence of perfection.

So where do you start? Study and practise on your clients?  Teach the child and develop a champion?  Recruit an athlete and foster success?  No matter which way you decide to go you must have a plan.



A plan is like a road map to success.  You must get the foundations right to become successful in the long run.  Ask yourself the following questions.

  • How are you going to implement the plan?
  • How long will it take to achieve?
  • What do you need to know?
  • How are you going to learn?
  • Do you need people to help you?
  • How will you ask for and choose your help?
  • Will you need to train your peers who assist you?


Once you have decided on your plan you must arm yourself with the knowledge that you will need.  Where will you get this knowledge?  Do you need to participate in extra study?  Find a mentor that can guide you?  Do you need more practise and experience?



American swim coach and University of Michigan alumni Matt Mann said “Nothing easy is worth doing”.  Once you have your dream and your plan it’s time to get to work!

Build a culture of best practise or excellence with a vision to become ‘the best’.  Which best?  Best in the swim school? In the State?  In the World?  The answer is up to you!

Pay attention to the every day details.  Work towards achieving excellence in every skill, every stroke, every drill, every effort, every day!

Quality can not be an occasional thing.  Pay attention to the process of doing everything well daily to keep improving on the current standard.



Success doesn’t come overnight!  There will be times when things don’t go your way or come together in the way that you had hoped.

Many give up before they reach their true potential!  Stick with it – you have your dream, you have your plan, you are working towards your goal!  Persist and don’t stop!

Mistakes can make us disillusioned and defeated or they can make us stronger and more determined.



Once you achieve your goal it’s time to look for new challenges.  How many true success stories do we now who have had success at the top of their game and continued to strive for this success again and again!

Great teachers and coaches evaluate the success of their campaign with an honest eye.  They refocus and re-evaluate when necessary and start again.

Laurie’s Recipe for Success has helped him achieve many things in his life.  He continues to use this recipe daily and receives great accomplishments throughout his life still to this day.

Good luck with your Recipe for Success in life.  It is hoped that Laurie’s words can be an inspiration in your life and help you achieve great success in whatever it is that you hope for.


Laurie believes that his Recipe for Success will help parents, children, athletes and all people achieve great things.  Remember the steps that help him succeed.

  • Dream
  • Plan
  • Work
  • Persist
  • Refocus


To learn more about what you need to know CLICK HERE!


Laurie Lawrence


FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

Get it FREE Now

Perpetual Swimming VS Term Swimming

How does your centre run lessons?  What is the best way to schedule and run your swimming program?  This article will discuss pros and cons of the 2 types of program, which may give you some food for thought when scheduling lessons for your centre.


Perpetual Swimming

Swimming year round has benefits and negatives attached to it.  The following are a few things to think about when scheduling your perpetual swimming program.


Perpetual Swimming Pros

  • Keeps clients swimming throughout the entire year without giving them an option for a break.
  • Avoids the headaches of rebooking week and alleviates long lines for administration.
  • Financial payments continue throughout the year while clients continue to swim.
  • Clients don’t need to remember or pay attention to breaks as they continue to swim.
  • It is the client and not centre’s responsibility to continue swimming or cancel as they see fit.


Perpetual Swimming Cons

  • Staff may become tired, run down and cranky without a designated break.
  • Classes can become stagnant without much movement or change over time.
  • No time within the program for holiday courses, free intensives, clinics or special occasions.
  • Ethical dilemma to take payment for times when swimming won’t occur – eg public holidays.
  • Swimmers get used to the same teacher each week and may not be willing to give others a go.


Term Swimming

Having a centre that runs within school terms or creates its own swimming terms can be both a positive and negative experience.  The following are a few points to consider when scheduling Term swimming within your centre.


Term Swimming Pros

  • Beginning and end date for parents, swimmers and staff to work towards a common goal.
  • Payment can be made in full for an entire term upfront or ongoing.
  • Instructors, classes and times have the chance to change once a Term has finished.
  • Gives swimmers who are tired, bored or uninterested a break so they can return refreshed.
  • Offers swim centres a chance to schedule more or less classes depending on seasons, public patrons, school swimming program, time of school year and other extenuating circumstances.


Term Swimming Cons

  • Administration spends a lot of time rebooking clients into exactly the same booking.
  • If clients are away during rebooking week they may miss out on their regular spot.
  • A break may harm swimmers who crave routine and repetition.
  • New clients booked into established classes may pose a challenge for instructors.
  • Terms may not match up with all schools due to Private, Public and Independent systems.


These are just a few thoughts on the Perpetual VS Term swimming debate in the Aquatics industry.  What are your thoughts on the above?  Please comment if you have further points for discussion.


To learn more about what you need to know CLICK HERE!


Laurie Lawrence


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Swim School

A team is only as good as its weakest link!

Swim School owners and operators should put a huge emphasis on their in-house staff training.  Regular staff training will produce good quality, well-educated staff, and professional staff members.   These staff will keep clients happy and wanting to return to the centre each week.  Returning clientele will also give the centre excellent reports to their friends and great word of mouth feedback.  This will help keep classes full, bring in revenue and maintain class numbers for instructors resulting in a happy and well-run swim centre.


Well-educated staff will sell your program for you!  If they know the reasons WHY instructors teach your curriculum and can answer any questions a new parent may have, that parent will be more likely to commence swimming at your centre.  It’s important for swim school owners and managers to take the time to educate administration, deck supervisors and instructors when they first begin working at the centre so that they are well versed in your swim schools curriculum and policies.


It’s not only your beginner staff that will need training sessions.  Your staff should participate in constant training sessions within your program.  Trainers can get ideas on what to present from watching regular lessons and seeing how instructors are progressing.  Every swim school will be different in what specific training sessions are needed but below are some examples that may work well for many swim schools out there.


Staff Training Session Ideas

  • Curriculum Presentation and revision
  • Booking and payment policies
  • Health and Safety procedures for staff and clients
  • Team teaching with a shadow teacher/junior staff member
  • Behaviour management techniques
  • Lesson planning for various age groups and ability levels
  • Teaching a frightened beginner class
  • Maximum Practice Time and keeping classes moving
  • The benefits of land drill in a swimming program
  • Effective water safety skills and drills
  • Q&A with staff – any questions discussed and answered
  • The importance of manipulation within a swimming lesson
  • Using certificates or rewards systems efficiently


Training sessions may be in a classroom or office setting.  These sessions may be presented via management with PowerPoint slides, a presenter led group discussion, or work in small groups.  Some sessions may be practical in the water sessions or a role-play scenario.   Types of training provided will be determined by management depending on the specific needs of the group.  More experienced instructors may relish an opportunity to share knowledge with the group, others may prefer to sit back and listen.  Try to incorporate many different styles of training sessions as people learn differently.


With time and practice trainers and participants will relish the opportunity to participate in staff training events.  Don’t be afraid to ask staff for suggestions of what to present to the group – after all, the staff are the ones who need the information: why not go straight to the source!  Good luck in your training endeavours – may they bring great success to your business and smart confident employees within your swim centre.


To learn more about what you need to know CLICK HERE!


Laurie Lawrence


FREE 3 Part Video Series…

Watch Laurie take a group of frightened beginners for their first class Now!!!!

Get it FREE Now