Swim Schools

If you are operating your own swim school, you will understand how much thought and planning goes into programming and running a successful learn to swim program.   Making sure you are providing your customers with a great, effective service is top priority.  Parents or caregivers are paying good money for you to teach their children […]

Swimming centres should be a safe and healthy place for both clients that participate in swimming lessons, patrons who attend for public swims and the staff that work in and around the pool every day. All swim centres should be committed to ensuring a safe & healthy workplace for staff and others who are affected […]

It goes without saying that safety in and around water is of utmost importance however many swim schools fail to remember that poor water quality can be just as hazardous to your health. The main asset within a swim school ‘is’ the water therefore facility managers should have a thorough understanding of how to achieve […]

Does your swim school have a policy on wearing cap and goggles within the swimming lesson?  Caps and goggles can aid swimmers experience in their lesson.  They can also be a hindrance within the lesson if used incorrectly.  If you don’t currently have a policy on wearing cap and goggles you may find some of […]

Laurie Lawrence is a well renowned and respected person in the aquatics industry.  Laurie has had much success in all areas of teaching swimming.  He has provided swimming lessons from babies all the way up to adults.  In fact Laurie has had the privilege of teaching frightened beginners to swim who have gone on to […]

How does your centre run lessons?  What is the best way to schedule and run your swimming program?  This article will discuss pros and cons of the 2 types of program, which may give you some food for thought when scheduling lessons for your centre. Perpetual Swimming Swimming year round has benefits and negatives attached […]

Swim School owners and operators should put a huge emphasis on their in-house staff training.  Regular staff training will produce good quality, well-educated staff, and professional staff members.   These staff will keep clients happy and wanting to return to the centre each week.  Returning clientele will also give the centre excellent reports to their friends […]

Toys can be a very useful tool for a swimming lesson.  Young swimmers love using toys in their lesson and they can be a huge help for swimming instructors and parents.  Toys come in a variety of shapes, sizes and colours.  Swimmers are limited only to their imagination for toys and their uses.  Here are […]

As a business operator, retention of clients is important to the success of your business.   One of the hurdles than many swim school operators face each year is the “drop-off through winter”. We can say it’s inevitable, leave it at that and continue to do what we have always done. With that we will continue […]

Retention in your swim school Maintaining and growing the number of swimmers in your program is essential for effective business operations. The number of weekly lessons and comparing them from term to term, block to block or season to season, is a hot topic for discussion during swim school management meetings. How to generate more […]